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What is SEO / Search Engine Optimization?

SEO | Search Engine Optimization

Search Engine Optimization or SEO is one of the best ways of increasing the quantity as well as the quality of the website or blog traffic that you can earn with the help of organic results in the major search engine results. It is the marketing discipline focused on growing website or blog visibility in non-paid or organic search engine results. Search Engine Optimization encompasses 2 main elements which are creative and technical elements required to drive traffic, increase awareness in the search engines and improve rankings. There are many aspects of Search engine optimization, from the content on your website or blog to the way lots of other websites link to your website on the internet. Sometimes it is way of making sure your website is designed in such a way that search engines understand. But actually, Search engine optimization is not just creating search engine friendly websites. It is about making your website best for people too.

Why does my website need SEO?

Most of the website visitors are driven by the major search engines such as Google, Yahoo and Bing. Although there are some other sources of traffic such as social media and paid advertisement sources that that you can also use to drive traffic to your website but search engines are the primary way of navigation for most internet users. This is true whether your website provides services, content, information, products or just about anything else.

Search engines are one of the best ways of traffic because they provide unique targeted traffic-people looking for what you offer. So if you want massive targeted traffic to your website then you need to focus on Search engine optimization. If the spiders or bots of search engines are not able to find your website or your website content is not added to their databases, you miss out the fabulous opportunities to drive massive traffic to your website.

Search queries or keywords that users type into the search box-carry outstanding value. According to recent research search engine provide targeted traffic which can make an organization success. Targeted traffic to any website or blog can provide revenue, publicity and extra exposure like no other channel of marketing. Investing in search engine optimization can have an outstanding rate of return as compared to other types of promotion and marketing.

Kinds of SEO / Search Engine Optimization

There are two kinds of SEO which are as follows.

1. On-Page SEO

On-Page SEO refers to how well content your website have and how it is presented to search engines. It is able to rank up your website in the search engine results page for a given keyword and can usually be improved ranking very quickly. Even though on page SEO only accounts for 25% of how the search engine ranks your website, but actually it worth making it the first step of your search engine optimization strategy since it is very easy to do and also on page SEO provides immediate improvement. The key elements of On-page SEO are page title, Meta description, headings, images, URL structure, and content.

2. Off-Page SEO

Off page, SEO is different from on page SEO. It refers to your website authority or ranking on the web, which can easily be determined by what other websites or blogs ‘say’ about your website. Off page, SEO is the way of getting your website on the top of the search engine results pages. Usually, off page SEO takes some time to improve. As in the above paragraph, I have mentioned that on page SEO only accounts for 25% of overall all search engine ranking. So rest of the ranking comes with the help of off page SEO and it is based on your website authority on the internet.

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